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Branded service encounters : strategically aligning employee behavior with the brand positioning
Sirianni, Nancy J.; Bitner, Mary Jo; Brown, Stephen Walter - In: Journal of marketing 77 (2013) 6, pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
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Consumer perceptions of price, quality, and value : a means-end model and synthesis of evidence
Zeithaml, Valarie A. - In: Journal of marketing 52 (1988) 3, pp. 2-22
Persistent link: https://www.econbiz.de/10001054875
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The unique problems of low-income consumers
Brown, Stephen Walter - 1973
Persistent link: https://www.econbiz.de/10000548407
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Technology infusion in service encounters
Bitner, Mary Jo; Brown, Stephen W.; Meuter, Matthew L. - In: Operations management : a strategic approach, (pp. 178-192). 2005
Persistent link: https://www.econbiz.de/10003120166
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Defining and relating price, perceived quality, and perceived value
Zeithaml, Valarie A. - 1987
Persistent link: https://www.econbiz.de/10000774050
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Three decades of customer value research : paradigmatic roots and future research avenues
Zeithaml, Valarie A.; Verleye, Katrien; Hatak, Isabella; … - In: Journal of service research 23 (2020) 4, pp. 409-432
Persistent link: https://www.econbiz.de/10012391603