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A model for brand personality word embedding : identifying UNESCO World Heritage personality categories

Hassan, Mohamed Abdalla Elsayed; Zerva, Konstantina; … - In: Journal of travel research : a quarterly publication of … 63 (2024) 1, pp. 44-63

Persistent link: https://www.econbiz.de/10014581697

Measuring asymmetries in brand associations using correspondence analysis

Greenacre, Michael J. (contributor); … - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001697171

Perceptual mapping of multiple variable batteries by plotting supplementary variables in correspondence analysis of rating data

Torres, Anna (contributor); … - 2005

Persistent link: https://www.econbiz.de/10002673607

Simulating the cinema market : how cross-cultural differences in social influence explain box office distributions

Broekhuizen, Thijs L. J.; Delre, Sebastiano A.; Torres, Anna - In: The journal of product innovation management : an … 28 (2011) 2, pp. 204-217

Persistent link: https://www.econbiz.de/10008933445

Brand logo design : examining consumer response to naturalness

Machado, Joana Cesar; Carvalho, Leonor Vacas de; … - In: The journal of product & brand management 24 (2015) 1, pp. 78-87

Persistent link: https://www.econbiz.de/10010514465

The effects of uncertainty avoidance on brand performance : marketing creativity, product innovation and the brand duration

Giarratana, Marco S. (contributor); Torres, Anna (contributor) - 2007

Persistent link: https://www.econbiz.de/10003428046

Evolutionary changes in service attribute importance in a crisis scenario : the Uruguayan financial crisis

Kim, Moshe; Lado, Nora; Torres, Anna - In: Journal of service research : JSR 11 (2008/09) 4, pp. 429-440

Persistent link: https://www.econbiz.de/10003853632

The Effects of Uncertainty Avoidance on Brand Performance : Marketing Creativity, Product Innovation and the Brand Duration

Giarratana, Marco S. - 2015

This paper investigates the link between brand performance and cultural primes in high-risk, innovation-based sectors. In theory section, we propose that the level of cultural uncertainty avoidance embedded in a firm determine its marketing creativity by increasing the complexity and the...

Persistent link: https://www.econbiz.de/10012707820

Exploring consumer segments defined by affective responses to naturalness in logo design

Torres, Anna; Vacas-de-Carvalho, Leonor; Machado, Joana … - In: The journal of product & brand management 32 (2023) 8, pp. 1287-1305

Persistent link: https://www.econbiz.de/10014485567