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Consumer behaviour
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Dai, Yue
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International journal of production research
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
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Omnichannel retailing with different order fulfillment and return options
Liu, Yongcong
;
Xiao, Yixuan
;
Dai, Yue
- In:
International journal of production research
61
(
2023
)
15
,
pp. 5053-5074
Persistent link: https://www.econbiz.de/10014381862
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