In the last decade, we have observed increased efforts by online networking sites to transform rich network resources into prosocial activities such as charitable giving. A key feature that distinguishes online social networks from the offline human networks is the digital profile that can...

This study examines how the unique information environment of online forums affects consumers' information acquisitions, and further impacts their purchase behavior. Based on the information foraging theory, we hypothesize that the relevant information patches in online forums facilitate...