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A bibliometric analysis of the global branding literature and a research agenda
Chabowski, Brian R.; Samiee, Saeed; Hult, G. Tomas M. - In: Journal of international business studies : JIBS ; an … 44 (2013) 6, pp. 622-634
Persistent link: https://www.econbiz.de/10009782821
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Knowledge structure in product- and brand origin-related research
Samiee, Saeed; Chabowski, Brian R. - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 947-968
Persistent link: https://www.econbiz.de/10012614776
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Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes
Boyer, Kenneth K.; Frohlich, Markham T.; Hult, G. Tomas M. - 2005 - 1st ed
Persistent link: https://www.econbiz.de/10001880239
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An analysis of operations-oriented drivers of customer loyalty for two service channels
Prud'homme, Andrea M.; Boyer, Kenneth K.; Hult, G. Tomas M. - In: Direct marketing : an international journal 1 (2007) 2, pp. 78-101
Persistent link: https://www.econbiz.de/10003936938
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A ten country-company study of sustainability and product-market performance : influences of doing good, warm glow, and price fairness
Hult, G. Tomas M.; Mena, Jeannette A.; Gonzalez-Perez, … - In: Journal of macromarketing : examining the interactions … 38 (2018) 3, pp. 242-261
Persistent link: https://www.econbiz.de/10011924367
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Cross-national differences in consumer satisfaction : mobile services in emerging and developed markets
Morgeson, Forrest V., III.; Sharma, Pratyush Nidhi; … - In: Journal of international marketing 23 (2015) 2, pp. 1-24
Persistent link: https://www.econbiz.de/10011292300
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Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes
Boyer, Kenneth K. - 2004 - 1st ed
Persistent link: https://www.econbiz.de/10012673025
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Turning complaining customers into loyal customers: moderators of the complaint handling-customer loyalty relationship
Morgeson, Forrest V., III.; Hult, G. Tomas M.; Mithas, Sunil - In: Journal of marketing 84 (2020) 5, pp. 79-99
Persistent link: https://www.econbiz.de/10012271494
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Antecedents and consequences of customer satisfaction : do they differ across online and offline purchases?
Hult, G. Tomas M.; Sharma, Pratyush Nidhi; Morgeson, … - In: Journal of retailing 95 (2019) 1, pp. 10-23
Persistent link: https://www.econbiz.de/10012102908
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Information search and product returns across mobile and traditional online channels
Zhang, Yufei; Voorhees, Clay M.; Chen, Lin; Chiang, Jeongwen - In: Journal of retailing 98 (2022) 2, pp. 260-276
Persistent link: https://www.econbiz.de/10013364282