Showing 1 - 10 of 44
Persistent link: https://www.econbiz.de/10008809040
Persistent link: https://www.econbiz.de/10013552993
Persistent link: https://www.econbiz.de/10009408729
Persistent link: https://www.econbiz.de/10010405834
Persistent link: https://www.econbiz.de/10011774972
Persistent link: https://www.econbiz.de/10009626888
The purpose of this paper is to focus on two objectives. First, to investigate how two consumer innovativeness measures (domain-specific innovativeness (DSI) and general innovativeness (GI)) in a highly globalized product market (i.e. laptop computer) are related to two widely used demographics,...
Persistent link: https://www.econbiz.de/10014041385
Persistent link: https://www.econbiz.de/10003860420
Purpose – The sports industry is one of the fastest growing business sectors in the world today and its primary source of revenue is derived from fans. Yet, little is known about fans' allocation of time, effort, and/or financial expenditures in regard to the sports they care so desperately...
Persistent link: https://www.econbiz.de/10014881539
Persistent link: https://www.econbiz.de/10000831791