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Consumer behaviour
Bundling strategy
38
Leistungsbündel
38
Lieferantenmanagement
34
Supplier relationship management
34
Relationship marketing
29
B-to-B-Marketing
26
Business-to-business marketing
26
Beziehungsmarketing
25
Manufacturing industries
20
Business model
18
Dienstleistungssektor
17
Geschäftsmodell
17
Industrie
17
Innovation
17
Service industry
17
Service innovation
17
Services
16
Digitalisierung
15
Digitization
15
Servitization
15
Dienstleistungsinnovation
14
Betriebliche Wertschöpfung
13
Business network
13
Konsumentenverhalten
13
Unternehmensnetzwerk
13
Value creation
13
Dienstleistung
12
Organisatorischer Wandel
12
Organizational change
12
Business services
10
Customer integration
10
Kundenintegration
10
Dienstleistungsmanagement
9
Innovation management
9
Innovationsmanagement
9
Service management
9
Theorie
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9
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English
13
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Holmlund, Maria
7
Kowalkowski, Christian
5
Ciuchita, Robert
2
Kienzler, Mario
2
Anastasiadou, Elena
1
Aspara, Jaakko
1
Benedettini, Ornella
1
Benoit, Sabine
1
Biggemann, Sergio
1
Brüggen, Elisabeth C.
1
Burton, Jamie
1
Ekman, Peter
1
Fakhimi, Arezoo
1
Garry, Tony
1
Grant, David B.
1
Gummerus, Johanna Katariina
1
Hagman, Anne
1
Heinonen, Kristina
1
Hogreve, Jens
1
Kabadayi, Sertan
1
Kindström, Daniel
1
Linhart, Eva Larissa
1
Löfgren, Martin
1
Nansubuga, Brenda
1
Ordenes, Francisco Villarroel
1
Perks, Helen
1
Polsa, Pia
1
Raddats, Chris
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Raggio, Randle D.
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Ravald, Annika
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Röndell, Jimmie G.
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Sarantopoulos, Panagiotis
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Schauman, Sebastian
1
Schwabe, Maria
1
Sääksjärvi, Maria
1
Tanskanen, Nina
1
Thompson, Steven M.
1
Van Vaerenbergh, Yves
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Witell, Lars
1
Zaki, Mohamed
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Journal of business research : JBR
5
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of service management
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
Journal of fashion marketing and management
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
13
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1
The effects of anthropomorphised virtual conversational assistants on consumer engagement and trust during service encounters
Fakhimi, Arezoo
;
Garry, Tony
;
Biggemann, Sergio
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 314-324
Persistent link: https://www.econbiz.de/10014381402
Saved in:
2
An exploration of how mature women buy clothing : empirical insights and a model
Holmlund, Maria
;
Hagman, Anne
;
Polsa, Pia
- In:
Journal of fashion marketing and management
15
(
2011
)
1
,
pp. 108-122
Persistent link: https://www.econbiz.de/10008990984
Saved in:
3
Consumer knowledge of functional foods
Sääksjärvi, Maria
;
Holmlund, Maria
;
Tanskanen, Nina
- In:
The international review of retail, distribution and …
19
(
2009
)
2
,
pp. 135-156
Persistent link: https://www.econbiz.de/10003873210
Saved in:
4
Financial well-being : a conceptualization and research agenda
Brüggen, Elisabeth C.
;
Hogreve, Jens
;
Holmlund, Maria
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 228-237
Persistent link: https://www.econbiz.de/10011745293
Saved in:
5
Programmatic advertising in online retailing : consumer perceptions and future avenues
Ciuchita, Robert
;
Gummerus, Johanna Katariina
; …
- In:
Journal of service management
34
(
2023
)
2
,
pp. 231-255
Persistent link: https://www.econbiz.de/10014337950
Saved in:
6
Crafting customer insight : what we can learn from the revival of the vinyl record
Schauman, Sebastian
;
Heinonen, Kristina
;
Holmlund, Maria
- In:
Business horizons
64
(
2021
)
2
,
pp. 261-271
Persistent link: https://www.econbiz.de/10012494589
Saved in:
7
Consumer involvement in supply networks : a cubic typology of C2B2C and C2B2B business models
Aspara, Jaakko
;
Grant, David B.
;
Holmlund, Maria
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 356-369
Persistent link: https://www.econbiz.de/10012501980
Saved in:
8
Customer experience management in the age of big data analytics : a strategic framework
Holmlund, Maria
;
Van Vaerenbergh, Yves
;
Ciuchita, Robert
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 356-365
Persistent link: https://www.econbiz.de/10012257620
Saved in:
9
Purchasing professionals and the flat-rate bias : effects of price premiums, past usage, and relational ties on price plan choice
Kienzler, Mario
;
Kowalkowski, Christian
;
Kindström, Daniel
- In:
Journal of business research : JBR
132
(
2021
),
pp. 403-415
Persistent link: https://www.econbiz.de/10012581626
Saved in:
10
Intuitive pricing by independent store managers : challenging beliefs and practices
Benoit, Sabine
;
Kienzler, Mario
;
Kowalkowski, Christian
- In:
Journal of business research : JBR
115
(
2020
),
pp. 70-84
Persistent link: https://www.econbiz.de/10012270836
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