The adoption of social networks has introduced a new set of components for the e-commerce environment. Fisher (Fisher, 2010) divides these components into six categories. In this article, we try to identify and discuss the different dimensions and items for each stage of the procurement process...

French Abstract: La banque mobile (M-Banking) est confrontée à différents types de résistances qui peuvent entraver son adoption par les clients Tunisiens. Cette étude identifie trois groupes de non adoptants de la technologie M-Banking: les postponers, les opposants et les détracteurs. Ce...

Social E-commerce brings together buyers and sellers on the social web. It allows shoppers to leverage the power of social networks and virtual communities specifically market to make more accurate purchasing decisions. Then it is appropriate to measure the effect of the perceived value of a...

A summary of the cognitive and emotional dimensions can lead to better understanding of the perception of a luxury hotel. This study confirms the idea that the perception of luxury value is influenced not only by the social purpose aussi by financial, functional and individual aspects. This...

The mutual commitment and the interdependence of designers and consumers -users of their creations, are becoming more sophisticated and complex in the context of transition between virtual space (online) and real social space (offline). This article is a test of a reflection and a qualitative...

Social networks now present new challenges and opportunities for businesses and consumers. People rely more than ever on their social networks in their decision making. Managers and marketers of the commercial virtual communities pages are seeking to attract web consumer, make him buy and retain...