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Consumer behaviour
Advertising effects
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Werbewirkung
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Chang, Chingching
12
Fang, Eddy S.
2
Hudik, Marek
2
Yuliani Suseno
2
Říha, David
2
Chang, Chia-chi
1
Chen, Chi-Wen
1
Desmarchelier, Benoit
1
Desmarchelier, Benoît
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Karlíček, Miroslav
1
Klarin, Anton
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Nguyen, Doan T.
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Osakwe, Christian Nedu
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Qian, Lixian
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Ramayah T.
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International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
International journal of advertising : the review of marketing communications
2
Psychology & marketing
2
International journal of electronic commerce : IJEC
1
Journal of behavioral and experimental economics
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
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Journal of strategic marketing
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Kyklos : international review for social sciences
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ECONIS (ZBW)
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1
A state-of-the-art review of the sharing economy : scientometric mapping of the scholarship
Klarin, Anton
;
Yuliani Suseno
- In:
Journal of business research : JBR
126
(
2021
),
pp. 250-262
Persistent link: https://www.econbiz.de/10012494251
Saved in:
2
Culture is in the eye of the beholder : using metaphoric representations of cultural values to enhance consumer digital engagement
Yuliani Suseno
;
Nguyen, Doan T.
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 321-342
Persistent link: https://www.econbiz.de/10014303214
Saved in:
3
Examining hedonic and utilitarian bidding motivations in online auctions : impacts of time pressure and competition
Chang, Chia-chi
;
Chen, Chi-Wen
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 39-65
Persistent link: https://www.econbiz.de/10011433895
Saved in:
4
Social media and the diffusion of information : a computational experiment on the emergence of food scares
Desmarchelier, Benoît
;
Fang, Eddy S.
- In:
Kyklos : international review for social sciences
69
(
2016
)
4
,
pp. 559-583
Persistent link: https://www.econbiz.de/10011577614
Saved in:
5
Preference reversals in decisions that matter : education choices in China
Desmarchelier, Benoit
;
Qian, Lixian
;
Fang, Eddy S.
- In:
Journal of behavioral and experimental economics
77
(
2018
),
pp. 122-128
Persistent link: https://www.econbiz.de/10012038594
Saved in:
6
Do consumers appreciate promotional gifts?
Hudik, Marek
;
Karlíček, Miroslav
;
Říha, David
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 305-314
Persistent link: https://www.econbiz.de/10014275986
Saved in:
7
Critical factors characterizing consumers' intentions to use drones for last-mile delivery : does delivery risk matter?
Osakwe, Christian Nedu
;
Hudik, Marek
;
Říha, David
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169671
Saved in:
8
Feeling ambivalent about going green : implications for green advertising processing
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009491980
Saved in:
9
The effect of the number of product subcategories on perceived variety and shopping experience in an online store
Chang, Chingching
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
3
,
pp. 159-168
Persistent link: https://www.econbiz.de/10009259481
Saved in:
10
Is that website for me? : website-self-congruency effects triggered by visual designs
Chang, Chingching
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 835-860
Persistent link: https://www.econbiz.de/10009674961
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