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Developing customer engagement through artificial intelligence tools : roles and challenges
Bansal, Rohit; Pruthi, Nishita; Singh, Ram - In: Developing relationships, personalization, and data …, (pp. 130-145). 2022
Persistent link: https://www.econbiz.de/10013334863
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Parasocial relationships and self-disclosure : strengthening brand image through brand attitude in premium cosmetics
Saini, Shweta; Bansal, Rohit - In: Journal of promotion management : innovations in … 31 (2025) 2, pp. 337-366
Persistent link: https://www.econbiz.de/10015339333
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Consumer adoption of technologies : a mindset-oriented approach
Rahman, Kazi Turin; Bansal, Rohit; Pruthi, Nishita - In: Contemporary studies of risks in emerging technology, part B, (pp. 243-255). 2023
Persistent link: https://www.econbiz.de/10014325863
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Predicting the antecedents of consumers' intention toward purchase of mutual funds : a hybrid PLS-SEM-neural network approach
Mishra, Anand Kumar; Bansal, Rohit; Maurya, Prince Kumar; … - In: International journal of consumer studies 47 (2023) 2, pp. 563-587
Persistent link: https://www.econbiz.de/10014250596
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Customer engagement through social media
Wadhwa, Riya; Bansal, Rohit - In: Cultural marketing and metaverse for consumer engagements, (pp. 131-141). 2023
Persistent link: https://www.econbiz.de/10014287124