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Unveiling stars : how graphical displays of online consumer ratings affect consumer perception and judgment

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Efficient methods for sampling responses from large-scale qualitative data

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Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand

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Efficient Methods for Sampling Responses from Large-Scale Qualitative Data

Singh, Surendra N. - 2016

The World Wide Web contains a vast corpus of consumer-generated content that holds invaluable insights for improving the product and service offerings of firms. Yet the typical method for extracting diagnostic information from online content—text mining—has limitations. As a starting point,...

Persistent link: https://www.econbiz.de/10012994132

Opposites attract : impact of background color on effectiveness of emotional charity appeals

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How gun control policies influence consumers' service business evaluations

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Don't tell me how much to tip : the influence of gratuity guidelines on consumers' favorability of the brand

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Do payment mechanisms change the way consumers perceive products?

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When should we not expect attraction effect? : the moderating influence of analytic versus holistic thinking

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