Similar Search Results

Social media in the marketing context : a state of the art analysis and future directions

Plume, Cherniece J.; Dwivedi, Yogesh K.; Slade, Emma L.; … - 2017

Persistent link: https://www.econbiz.de/10011570193

Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention

Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh K. - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 52-66

Persistent link: https://www.econbiz.de/10013041309

Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment

Akram, Muhammad Shakaib; Dwivedi, Yogesh K.; Shareef, … - In: Technological forecasting & social change : an … 185 (2022), pp. 1-4

Persistent link: https://www.econbiz.de/10014239865

Do chatbots establish "humanness" in the customer purchase journey? : an investigation through explanatory sequential design

Dwivedi, Yogesh K.; Balakrishnan, Janarthanan; … - In: Psychology & marketing 40 (2023) 11, pp. 2244-2271

Persistent link: https://www.econbiz.de/10014432396

Examining the role of consumer motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM

Kautish, Pradeep; Purohit, Sonal; Filieri, Raffaele; … - In: Technological forecasting & social change : an … 190 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014438459

How celebrity attributes damage customer-brand relationship in live streaming commerce : a dark side

Shao, Zhucheng; Ho, Jessica Sze Yin; Tan, Garry Wei-Han; … - In: The journal of brand management : an international journal 31 (2024) 6, pp. 593-615

Persistent link: https://www.econbiz.de/10015192487

Assessing the influence of COVID-19 protocol on online health information seeking intention of athletes in India

Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P. - In: Benchmarking : an international journal 30 (2023) 8, pp. 2670-2704

Persistent link: https://www.econbiz.de/10014502235

MetaWOM - toward a sensory word-of-mouth (WOM) in the metaverse

Mladenović, Dušan; Ismagilova, Elvira; Filieri, Raffaele - In: International journal of contemporary hospitality management 36 (2024) 6, pp. 2144-2163

Persistent link: https://www.econbiz.de/10015135229

The role of online identity orientation and socializing for information search : a case of ethnic minority guests' hospitality experiences

Kizgin, Hatice; Jamal, Ahmad; Rana, Nripendra P.; … - In: International journal of contemporary hospitality management 36 (2024) 9, pp. 3112-3128

Persistent link: https://www.econbiz.de/10015137941

The role of embodiment and ergonomics in immersive VR tours in creating memorable tourism experiences

Balakrishnan, Janarthanan; Dwivedi, Yogesh K.; Mishra, … - In: International journal of contemporary hospitality management 36 (2024) 11, pp. 3794-3822

Persistent link: https://www.econbiz.de/10015142048