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Revisiting the Big Middle : an fsQCA approach to unpack a large value market from a product specialist retailer's perspective

Azuma, Nobukazu; Yokoyama, Narimasa; Kim, Woonho - In: International journal of retail and distribution management 50 (2022) 8/9, pp. 900-921

Persistent link: https://www.econbiz.de/10013398139

The impact of e-retail usage on relative retail patronage formation

Yokoyama, Narimasa; Azuma, Nobukazu; Kim, Woonho - In: International journal of retail and distribution management 51 (2023) 13, pp. 16-32

Persistent link: https://www.econbiz.de/10014484183

Do online sales channels save brands of global companies from consumer boycotts? : a geographical analysis

Kim, Changju; Kim, Woonho; Nakami, Shinya - In: Journal of retailing and consumer services 68 (2022), pp. 1-8

Persistent link: https://www.econbiz.de/10013366372

Do Online Sales Channels Save Brands of Global Companies from Consumer Boycotts? A Geographical Analysis

Kim, Changju; Kim, Woonho; Nakami, Shinya - 2022

This study empirically investigates the link between global companies' brand strength and consumers' actual purchase behaviors by considering online purchasability and the geographical area in the context of boycott campaigns. To test the hypotheses, we employed a hierarchical multiple...

Persistent link: https://www.econbiz.de/10014084870

Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals

Kim, WooJin; Ryoo, Yuhosua; Yoon, Sukki; Kim, Kacy K. - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1320-1342

Persistent link: https://www.econbiz.de/10012802309

The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns

Ryoo, Yuhosua; Kafiliveyjuyeh, Soheil; Lee, Jung Ah; … - In: International journal of advertising : the review of … 43 (2024) 3, pp. 434-464

Persistent link: https://www.econbiz.de/10014550977

How do house prices affect consumption patterns across categories?

Kim, Wonhyeok; Lee, Soohyung; Lee, Yoonsoo - In: The Korean economic review 37 (2021) 2, pp. 367-398

Persistent link: https://www.econbiz.de/10013426589

Price-ethicality association : when price discounts inhibit ethical purchasing

Ryoo, Yuhosua; Kim, WooJin - In: Journal of business research : JBR 169 (2023), pp. 1-18

Persistent link: https://www.econbiz.de/10014468542