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Consumer behaviour
Konsumentenverhalten
13
South Korea
6
Südkorea
6
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5
Präferenztheorie
4
Schock
4
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4
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4
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4
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2
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2
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2
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2
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2
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13
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Suk, Kwanho
9
Hwang, Syjung
3
Park, Eunil
3
Yoon, Song-oh
3
Kim, Jina
2
Koo, Jieun
2
Lichtenstein, Donald R.
2
Pobil, Angel Pasqual del
2
Hwang, Seungsoo
1
Ji, HongGeun
1
Kim, Minkyung
1
Kim, Taeyong
1
Kwon, Sang Jib
1
Lee, Jiheon
1
Lee, Michelle P.
1
Lee, Minyoung
1
Lee, Seon Min
1
Oh, Soyoung
1
Park, Eun Young
1
Park, Jongchul
1
Ryu, Gangseog
1
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Journal of business research : JBR
3
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Asia marketing journal
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing
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Journal of the Academy of Marketing Science
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13
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1
Attribute resemblance and preference for products : moderating effect of attribute familiarity
Suk, Kwanho
- In:
Asia marketing journal
25
(
2023
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10014309166
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2
The effect of reference point diagnosticity on attractiveness and intentions ratings
Suk, Kwanho
;
Yoon, Song-oh
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 983-995
Persistent link: https://www.econbiz.de/10008666335
Saved in:
3
To seek variety or uniformity : the role of culture in consumers’ choice in a group setting
Yoon, Song-oh
;
Suk, Kwanho
;
Lee, Seon Min
;
Park, Eun Young
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10009125078
Saved in:
4
The influence of price presentation order on consumer choice
Suk, Kwanho
;
Lee, Jiheon
;
Lichtenstein, Donald R.
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 708-717
Persistent link: https://www.econbiz.de/10009659286
Saved in:
5
The underlying mechanism of self-regulatory focus impact on compromise choice
Ryu, Gangseog
;
Suk, Kwanho
;
Yoon, Song-oh
;
Park, Jongchul
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2056-2063
Persistent link: https://www.econbiz.de/10010400156
Saved in:
6
Disambiguating the role of ambiguity in perceptual assimilation and contrast effects
Lee, Michelle P.
;
Suk, Kwanho
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 890-897
Persistent link: https://www.econbiz.de/10003945198
Saved in:
7
The effect of package shape on calorie estimation
Koo, Jieun
;
Suk, Kwanho
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 856-867
Persistent link: https://www.econbiz.de/10011634086
Saved in:
8
Is $ 0 better than free? : consumer response to $ 0 versus "free" framing of a free promotion
Koo, Jieun
;
Suk, Kwanho
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 383-396
Persistent link: https://www.econbiz.de/10012420854
Saved in:
9
Consumer preference for pay-per-use service tariffs : the roles of mental accounting
Yun, Sejeong
;
Suk, Kwanho
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1111-1124
Persistent link: https://www.econbiz.de/10013390524
Saved in:
10
Who will be your next customer : a machine learning approach to customer return visits in airline services
Hwang, Syjung
;
Kim, Jina
;
Park, Eunil
;
Kwon, Sang Jib
- In:
Journal of business research : JBR
121
(
2020
),
pp. 121-126
Persistent link: https://www.econbiz.de/10012417330
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