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The effect of corporate social responsibility program on consumer's buying behavior of FMCG products : a SEM apporach
BalaMurugan, S.
;
Kumar, Suresh
- In:
International journal of applied business and economic …
17
(
2019
)
2
,
pp. 133-140
Persistent link: https://www.econbiz.de/10012495716
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Direct and moderating influence of perceived fit, risk and parent brand trust on brand extension success of a personal care brand in India
Tripathi, Vibhuti
;
Rastogi, Pooja
;
Kumar, Suresh
- In:
Global business review
19
(
2018
)
6
,
pp. 1681-1692
Persistent link: https://www.econbiz.de/10011982951
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