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The use of mobile applications for travel booking : impacts of application quality and brand trust

Albayrak, Tahir; González-Rodríguez, M. Rosario; … - In: Journal of vacation marketing 29 (2023) 1, pp. 3-21

Persistent link: https://www.econbiz.de/10014246944

The effect of personality traits on private brand consumer tendencies : A cross‐cultural study of Mediterranean countries

Herstein, Ram; Tifferet, Sigal; Luís Abrantes, José; … - In: Cross Cultural Management: An International Journal 19 (2012) 2, pp. 196-214

Purpose – The purpose of this paper is to investigate the association between three personality traits (individualism, materialism and the “need for cognition”) and two characteristics of shoppers who buy private‐label brands (their predisposition to do so, and the importance they attach...

Persistent link: https://www.econbiz.de/10014692707

The effect of environmental concern and scepticism on green purchase behaviour

Albayrak, Tahir; Aksoy, Şafak; Caber, Meltem - In: Marketing Intelligence & Planning 31 (2013) 1, pp. 27-39

Purpose – The aims of the study are: to compare the environmental concern and scepticism levels of the participants and whether or not they display green purchase behaviour; to investigate the influence of environmental concern and scepticism on green purchase behaviour by utilizing the Theory...

Persistent link: https://www.econbiz.de/10014946329

Big data use in determining competitive position : the case of theme parks in Hong Kong

Albayrak, Tahir; Cengizci, Aslıhan Dursun; Caber, Meltem; … - In: Journal of destination marketing & management 22 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10013041398

Framing and involvement effects on consumers' brand choice

Gamliel, Eyal; Herstein, Ram; Abrantes, José Luís; … - In: EuroMed journal of business 8 (2013) 2, pp. 117-133

Persistent link: https://www.econbiz.de/10010198167

Renalty - reward - contrast analysis : a review of its application in customer satisfaction research

Albayrak, Tahir; Caber, Meltem - In: Total quality management & business excellence : an … 24 (2013) 11, pp. 1288-1300

Persistent link: https://www.econbiz.de/10010207233

The effect of environmental concern and scepticism on green purchase behaviour

Albayrak, Tahir; Aksoy, Safak; Caber, Meltem - In: Marketing intelligence & planning 31 (2013) 1, pp. 27-39

Persistent link: https://www.econbiz.de/10009722464

Does the importance of hotel attributes differ for senior tourists? : a comparison of three markets

Caber, Meltem; Albayrak, Tahir - In: International journal of contemporary hospitality management 26 (2014) 4, pp. 610-628

Persistent link: https://www.econbiz.de/10010387385

The effect of personality traits on private brand consumer tendencies : a cross-cultural study of Mediterraniean countries

Herstein, Ram; Tifferet, Sigal; Abrantes, José Luís; … - In: Cross cultural management : an international journal 19 (2012) 2, pp. 196-214

Persistent link: https://www.econbiz.de/10009541919

Prioritisation of the hotel attributes according to their influence on satisfaction : a comparison of two techniques

Albayrak, Tahir; Caber, Meltem - In: Tourism management : research, policies, practice 46 (2015), pp. 43-50

Persistent link: https://www.econbiz.de/10010485579