This study offers a cross-cultural perspective to better understand how time orientation shapes tourism small and medium enterprises’ (SMEs) innovation capability. We synthesise the extant literature and determine SME owner–managers’ internal and external innovation capability....

There have been various ways of measuring service experiences in the past, but Generation Y has different values and mindsets than those of the generations that preceded them. This paper suggests mobile ethnography as an ideal method for data collection, where Generation Y customers are...