Exploring and clarifying the value characteristics of the page content of cross-border e-commerce products that attract consumers will help cross-border e-commerce marketers optimize the page content of brand products and improve consumers' purchase intention. Combined with qualitative research...

There are numerous evidence showing that consumers usually experience emotional dissonance (e.g. purchase regret) and anticipate it in consideration set formation process. Our paper investigates how anticipated regret affects consumers' consideration set formation and the relevant implications...

One of the challenging issues in developing analytical tools to assist the multi-product (item) procurement decisions is how attributes (features) of products can be accommodated to address the substitution effect. It is challenging because the historical sales data seldomly captures whether a...