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Hayne, Stephen C.; Wang, Haonan; Wang, Lu - In: Decision sciences : DS 46 (2015) 6, pp. 1077-1107

Persistent link: https://www.econbiz.de/10011477007

C2C interaction in the online review system : effect of other customers' responses on subsequent review volume

Zhang, Min; Wang, Lu; Li, Yiwei; Wang, G. Alan - In: Tourism management : research, policies, practice 93 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013366151

The impact of privacy violations on subsequent consumer preferences for anthropomorphized products

Liu, Xinyan; Wang, Lu; Liu, Xiaowen; Zhai, Xiuxiu - In: Journal of business research : JBR 174 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014548022

Examining the energizing effects of humor : the influence of humor on persistence behavior

Cheng, David; Wang, Lu - In: Journal of business and psychology 30 (2015) 4, pp. 759-772

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How do you really feel? : effect of leaders' perceived emotional sincerity on followers' trust

Caza, Arran; Zhang, Gang; Wang, Lu; Bai, Yuntao - In: The leadership quarterly : LQ ; an international … 26 (2015) 4, pp. 518-531

Persistent link: https://www.econbiz.de/10011376970

Attributions of blame for customer mistreatment : implications for employees' service performance and customers' negative word of mouth

Garcia, Patrick Raymund James M.; Restubog, Simon Lloyd D. - In: Journal of vocational behavior 110 (2019) 1, pp. 203-213

Persistent link: https://www.econbiz.de/10012059952

Modelling movie attendance with seasonality : evidence from China

Zhang, Xu; Hou, Guang Ming; Dong, Weijia - In: Applied economics letters 24 (2017) 19, pp. 1351-1357

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TV Advertising and Online Sales : The Role of Inter-Temporal Substitution

Lambrecht, Anja - 2020

Digital technologies lead consumers to instantaneously engage with companies online following TV advertising. As a result, companies increasingly aim to coordinate TV advertising with consumer online behavior. This has led companies and researchers to examine the effect of TV ads on online...

Persistent link: https://www.econbiz.de/10012842543

How do customers engage in social media-based brand communities : the moderator role of the brand's country of origin?

Huang, Yu; Zhang, Xu; Zhu, Hong - In: Journal of retailing and consumer services 68 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013366408

TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform

Lambrecht, Anja; Tucker, Catherine; Zhang, Xu - In: Journal of marketing research 61 (2024) 2, pp. 248-270

Persistent link: https://www.econbiz.de/10014584195