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A bounded rationality model of information search and choice in preference measurement

Yang, Liu; Toubia, Olivier; Jong, Martijn G. de - In: Journal of marketing research : JMR 52 (2015) 2, pp. 166-183

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Attention, information processing, and choice in incentive-aligned choice experiments

Yang, Liu; Toubia, Olivier; Jong, Martijn G. de - In: Journal of marketing research : JMR 55 (2018) 6, pp. 783-800

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Refund policies and core classification errors in the presence of customers' choice behaviour in remanufacturing

Tang, Ou; Liu, Yang; Guo, Zhengang; Wei, Shuoguo - In: International journal of production research 59 (2021) 12, pp. 3553-3571

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My phone, my zone : restaurant consumers’ territorial responses to unsolicited recommendation on their smartphones

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When Online Reviews Meet Sales Volume Information : Does More/Accurate Information Always Is Always Beneficial?

Liu, Yang - 2016

The advancement of IT has made it easy to communicate the online review information of a product and its previous sales volume information, both of which affect consumer purchase. How should firms react to the coexistence of these two types of information? Should the firms reduce their prices...

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Modelling e-commerce customer reactions : exploring online shopping carnivals in China

Liu, Yang; Li, Qi; Edu, Tudor; Negricea, Costel; Fam, … - In: Economic research 35 (2022) 1,3, pp. 3060-3082

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Pushing yourself harder : the effects of mobile touch modes on users' self-regulation

Liu, Yang; Jiang, Zhenhui; Choi, Ben C. F. - In: Information systems research : ISR 34 (2023) 3, pp. 996-1016

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Will great power come with great responsibility only? : a dual model of consumer power and negative wom on social media review platforms

Chen, Caleb Huanyong; Huang, Yilin; Liu, Yang; Gao, Kaiwen - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1138-1167

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Electricity time-of-use tariff with consumer behavior consideration

Yang, Liu; Dong, Ciwei; Wan, C. L. Johnny; Ng, C. T. - In: International journal of production economics 146 (2013) 2, pp. 402-410

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