Providing customer service is important for firms to acquire new customers and retain repeat customers in a competitive marketplace. As technology advances, firms can recognize customers from their purchase history data and price discriminate between repeat and new customers. Existing literature...

Consumers experience a sense of loss when a product's quality does not match their expectations. To alleviate consumer loss aversion (CLA), firms can disclose information to reduce consumers' uncertainty about product quality and the resulting psychological loss. In this paper, we investigate...

With the rise of the sharing economy, more and more retailers have begun to join the e-commerce platform to expand sales channels. As an important means to improve consumer retention, the membership system is widely used in major e-commerce platforms. In this paper, we develop a research...

With the rise of the sharing economy, more and more retailers join the e-commerce platform to expand sales channels. As an important means to improve consumer retention rate, the membership system is widely used in major e-commerce platforms. In this paper, we develop a model to discuss the...