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A new scale to capture the multidimensionality of celebrity image

Mann, Bikram Jit Singh; Parmar, Yadvinder; Kaur Ghuman, … - In: Global business review 24 (2023) 6, pp. 1251-1275

Persistent link: https://www.econbiz.de/10014432918

Antecedents of consumer preference for information sources for acquiring corporate information

Kaur Ghuman, Mandeep; Mann, Bikram Jit Singh - In: Corporate reputation review : an international journal 18 (2015) 4, pp. 353-371

Persistent link: https://www.econbiz.de/10011476444

Profiling customers based on their social risk perception : a cluster analysis approach

Kaur Ghuman, Mandeep; Mann, Bikram Jit Singh - In: Metamorphosis : a journal of management research 17 (2018) 1, pp. 41-52

Persistent link: https://www.econbiz.de/10011893869

What and how to communicate about a corporate brand with the consumers : an exploratory study

Mann, Bikram Jit Singh; Kaur Ghuman, Mandeep - In: Journal of marketing communications 24 (2018) 3, pp. 230-249

Persistent link: https://www.econbiz.de/10011852950

Impact of celebrity endorser as in-store stimuli on impulse buying

Parmar, Yadvinder; Mann, Bikram Jit Singh; Kaur Ghuman, … - In: The international review of retail, distribution and … 30 (2020) 5, pp. 576-595

Persistent link: https://www.econbiz.de/10012315163

Measuring celebrity equity : unearthing the consumer knowledge structure associations

Kaur Ghuman, Mandeep; Parmar, Yadvinder; Mann, Bikram … - In: Global business review 22 (2021) 3, pp. 797-820

Persistent link: https://www.econbiz.de/10012591520

Examining the relationship among customer experience, bank image, and trust : a multichannel banking perspective

Verma, Nidhi; Kaur Ghuman, Mandeep - In: Journal of global marketing 36 (2023) 2, pp. 141-164

Persistent link: https://www.econbiz.de/10014321502

Understanding cultural differences in consumers' reactions to foreign-market brand extensions : the role of thinking styles

Allman, Helena F.; Hewett, Kelly; Kaur, Mandeep - In: Journal of international marketing 27 (2019) 2, pp. 1-21

Persistent link: https://www.econbiz.de/10012060695

Customers’ Attitude Towards Unorganized Apparel Retailing in India : A Study in Tier I and Tier II Cities

Devgan, Deepak; Ghuman, Mandeep Kaur - 2014

India has been projected as one of the most sought-after retail destinations by many national and international consultancy firms. In the whole retail sector, clothing has emerged as one of the leading segments in terms of growth and a frontrunner in terms of growth in output. Since the...

Persistent link: https://www.econbiz.de/10014141638

Scale development and validation for measuring corporate brand associations

Mann, Bikram Jit Singh; Ghuman, Mandeep Kaur - In: The journal of brand management : an international journal 21 (2014) 1, pp. 43-62

Persistent link: https://www.econbiz.de/10010234570