Purpose – The purpose of this paper is to examine how consumers respond differently to “scratch and save (SAS)” promotions versus “tensile price claims (TPC).” SAS promotions provide a possible discount (determined probabilistically) but conceal the exact amount until purchase. Tensile...

The return of a product is often one of a series of transactions that a consumer undertakes in search of a good. Recognizing this, we analyze returns as part of a product search process: Upon returning a product, consumers may immediately purchase an alternative one, which they may later replace...

Retail formats in the U.S. and other developed countries have increasingly grown to provide one-stop shopping. We develop a model of consumer economizing on shopping time that can explain this, estimate the model using aggregate annual and cross-section supermarket data, and compare the...