Similar Search Results

Singh, Kandarp; Basu, Rituparna - In: International journal of consumer studies 47 (2023) 3, pp. 815-851

Persistent link: https://www.econbiz.de/10014250634

Basu, Rituparna - In: Global business review 16 (2015) 1, pp. 123-136

Persistent link: https://www.econbiz.de/10011309945

Sondhi, Neena; Basu, Rituparna - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 380-397

Persistent link: https://www.econbiz.de/10013553060

Basu, Rituparna; Lim, Weng Marc; Kumar, Anil; Kumar, Satish - In: Psychology & marketing 40 (2023) 12, pp. 2588-2611

Persistent link: https://www.econbiz.de/10014432503

Roy, Gobinda; Basu, Rituparna; Ray, Samudyuti - In: Global business review 24 (2023) 5, pp. 1041-1057

Persistent link: https://www.econbiz.de/10014432604

Basu, Rituparna; Sengupta, Kalyan; Guin, Kalyan K. - In: The IUP journal of marketing management : IJMM 11 (2012) 3, pp. 25-37

Persistent link: https://www.econbiz.de/10009660077

Basu, Rituparna; Sondhi, Neena - In: Journal of retailing and consumer services 21 (2014) 5, pp. 797-803

Persistent link: https://www.econbiz.de/10010407221

Sindi, Neena; Basu, Rituparna - In: Young consumers : insight and ideas for responsible … 15 (2015) 4, pp. 365-379

Persistent link: https://www.econbiz.de/10010469424

Basu, Rituparna; Sondhi, Neena - In: Global business review 16 (2015) 5, pp. 879-890

Persistent link: https://www.econbiz.de/10011410162

Sondhi, Neena; Basu, Rituparna - In: International journal of sport management and marketing … 18 (2018) 4, pp. 301-321

Persistent link: https://www.econbiz.de/10011948441