Narrow search
Showing 1 - 10 of 17
Cover Image
Customer participation in virtual brand communities : the self-construal perspective
Wang, Yonggui; Ma, Shuang; Li, Dahui - In: Information & management : the internat. journal of … 52 (2015) 5, pp. 577-587
Persistent link: https://www.econbiz.de/10011341609
Cover Image
The role of regulatory fit in virtual brand communities
Wang, Yonggui; Ma, Shuang; Li, Dahui - In: Journal of electronic commerce research : JECR 18 (2017) 2, pp. 124-137
Persistent link: https://www.econbiz.de/10011669616
Cover Image
Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui; Lee, Jongkuk; Fang, Eric; Ma, Shuang - In: Journal of marketing 81 (2017) 1, pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
Cover Image
The influence of product modularity on customer perceived customization : the moderating effects based on resource dependence theory
Ma, Shuang; Wang, Yonggui; Li, Dahui - In: Emerging markets, finance & trade : a journal of the … 55 (2019) 4, pp. 889-901
Persistent link: https://www.econbiz.de/10012210624
Cover Image
Enhancing customer civility in the peer-to-peer economy : empirical evidence from the hospitality sector
Ma, Shuang; Gu, Huimin; Hampson, Daniel P.; Wang, Yonggui - In: Journal of business ethics : JBE 167 (2020) 1, pp. 77-95
Persistent link: https://www.econbiz.de/10012316423
Cover Image
Beauty premium or beauty penalty in sharing accommodation situations based on lay theories
Li, Yaoqi; Peng, Lixin; Ma, Shuang; Zhou, Xiaoman - In: International journal of contemporary hospitality management 34 (2022) 3, pp. 929-950
Persistent link: https://www.econbiz.de/10013164517
Cover Image
The impact of photo verification service on sales performance in the peer-to-peer economy : moderating role of customer uncertainty
Ma, Shuang; Cui, Xuebin; Xiao, Xiaohong; Zhao, Xiaonan - In: Journal of business research : JBR 142 (2022), pp. 45-55
Persistent link: https://www.econbiz.de/10013168103
Cover Image
Is product customization always beneficial in the context of C2M platforms? : a signaling theory perspective
Wang, Shuai; Ma, Shuang - In: Technological forecasting & social change : an … 197 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014468855
Cover Image
To dress up or not : political identity and dog owners' purchase of dog apparels
Xia, Lan; Zhong, Wenting; Wang, Joyce - In: Psychology & marketing 40 (2023) 10, pp. 2118-2131
Persistent link: https://www.econbiz.de/10014338487
Cover Image
Buy now, pay later as liquidity insurance : evidence from an early experiment in China
Ji, Yang; Wang, Xue; Huang, Yiping; Chen, Shu; Wang, Fang - In: China economic review : an international journal 80 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014337095