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Understanding consumers' social media engagement behaviour : an examination of the moderation effect of social media context
Cao, Dongmei; Meadows, Maureen; Wong, Donna; Xia, Senmao - In: Journal of business research : JBR 122 (2021), pp. 835-846
Persistent link: https://www.econbiz.de/10012420635
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Brand knowledge, brand community and brand engagement
Gupta, Suraksha; Cao, Dongmei; Abuelmaatti, Aisha - In: Building corporate identity, image and reputation in …, (pp. 444-466). 2022
Persistent link: https://www.econbiz.de/10012609416
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Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? : categorisation and empirical examination
Sun, Yan; Wang, Rachel; Cao, Dongmei; Lee, Rouyi - In: Journal of fashion marketing and management 26 (2022) 4, pp. 603-621
Persistent link: https://www.econbiz.de/10013384571
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From vineyard to table : Uncovering wine quality for sales management through machine learning
Ma, Rui; Mao, Di; Cao, Dongmei; Luo, Shuai; Gupta, Suraksha - In: Journal of business research : JBR 176 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014550366
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Adoption of smart voice assistants technology among Airbnb guests : a revised self-efficacy-based value adoption model (SVAM)
Cao, Dongmei; Sun, Yan; Goh, Edmund; Wang, Rachel; … - In: International journal of hospitality management 101 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013271329
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Thinking fast and slow : a revised SOR model for an empirical examination of impulse buying at a luxury fashion outlet
Cao, Dongmei; Meadows, Maureen; Ma, Xiao - In: European journal of marketing 58 (2024) 1, pp. 342-368
Persistent link: https://www.econbiz.de/10014466313