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Retailer-non-profit organization (NPO) partnerships : building trust with socially conscious consumers
Rudkowski, Janice - In: Handbook of research on retailer-consumer relationship …, (pp. 318-335). 2014
Persistent link: https://www.econbiz.de/10010379292
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Here today, gone tomorrow? : mapping and modeling the pop-up retail customer journey
Rudkowski, Janice; Heney, Chelsea; Yu, Hong; Sedlezky, Sean - In: Journal of retailing and consumer services 54 (2020), pp. 1-25
Persistent link: https://www.econbiz.de/10012238304
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Predicting social media engagement with computer vision : an examination of food marketing on Instagram
Philp, Matthew; Jacobson, Jenna; Pancer, Ethan - In: Journal of business research : JBR 149 (2022), pp. 736-747
Persistent link: https://www.econbiz.de/10013325681
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Social media marketing : who is watching the watchers?
Jacobson, Jenna; Gruzd, Anatoliy; Hernández-García, Ángel - In: Journal of retailing and consumer services 53 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012171979
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Virtual reality : a review and a new framework for integrated adoption
Fares, Omar H.; Aversa, Joseph; Lee, Seung Hwan Mark; … - In: International journal of consumer studies 48 (2024) 2, pp. 1-26
Persistent link: https://www.econbiz.de/10014531682
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Pup-ularity contest : the advertising practices of popular animal influencers on Instagram
Jacobson, Jenna; Hodson, Jaigris; Mittelman, Robert - In: Technological forecasting & social change : an … 174 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013252653