Che-Ha, Norbani; Hamzah, Zalfa Laili; Abd Sukor, Mohd Edil - In: Advances in Islamic finance, marketing, and management …, (pp. 223-243). 2016
Purpose Islamic banking contributes significantly to the total assets of Malaysian banking sector. Yet, many argue that Islamic banking in Malaysia does not receive satisfactory support and participation from the public mainly due to poor awareness of its products and services and misconception...