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Consumer responses to the food industry's proactive and passive environmental CSR, factoring in price as CSR tradeoff

Kim, Yeonsoo - In: Journal of business ethics : JOBE 140 (2017) 2, pp. 307-321

Persistent link: https://www.econbiz.de/10011635445

Is the impact of CSR similar across borders? : an exploratory study comparing young adults' perceptions of CSR between Puerto Rico and United States

Zapata-Ramos, Mari Luz; Kim, Yeonsoo - In: Journal of promotion management : JPM 24 (2018) 1, pp. 128-151

Persistent link: https://www.econbiz.de/10011875360

Corporate association strategies and consumer responses : the relative effectiveness of CA versus CSR communication strategy by industry type

Kim, Yeonsoo; Park, Hanna; Kim, Jwa K. - In: Journal of marketing communications 25 (2019) 2, pp. 204-227

Persistent link: https://www.econbiz.de/10012203285

Government policy, strategic consumer behavior, and spillovers to retailers : The case of demonetization in India

Kim, Yewon; Chintagunta, Pradeep K.; Pareek, Bhuvanesh - 2021

This paper studies strategic consumer shopping behavior in response to a macroeconomic policy in the case of currency reform, and quantifies its unintended consequences for retailers vis-a-vis the policy goal. Using transaction-level data from a large retail chain in India, we document consumer...

Persistent link: https://www.econbiz.de/10013236496

Sustainability and strategic differentiation in unregulated consumer goods markets

Brecko, Kristina; Kim, Yewon - 2024

Persistent link: https://www.econbiz.de/10015191597

The impact of a mega event on visitors' attitude toward hosting destination : using trust transfer theory

Lee, Yong-ki; Kim, Young; Lee, Choong-Ki; Kim, Soon-ho - In: Journal of travel and tourism marketing 31 (2014) 3/4, pp. 507-521

Persistent link: https://www.econbiz.de/10010395941

Antecedents and interrelationships of three types of pro-environmental behavior

Lee, Yong-ki; Kim, Young; Kim, Min-Seong; Choi, Jeang-gu - In: Journal of business research : JBR 67 (2014) 10, pp. 2097-2105

Persistent link: https://www.econbiz.de/10010400112

Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites

Chu, Shu-chuan; Kim, Yoojung - In: International journal of advertising : the quarterly … 30 (2011) 1, pp. 47-75

Persistent link: https://www.econbiz.de/10008936327

An explorative study of Korean consumer participation in virtual brand communities in social network sites

Sung, Yongjun; Kim, Yoojung; Kwon, Ohyoon; Moon, Jangho - In: Journal of global marketing 23 (2010) 5, pp. 430-445

Persistent link: https://www.econbiz.de/10008822591

When social media met commerce : a model of perceived customer value in group-buying

Lee, Yong-Ki; Kim, Young; Chung, Namho; Ahn, Kwanghoon; … - In: The journal of services marketing 30 (2016) 4, pp. 398-410

Persistent link: https://www.econbiz.de/10011615461