We study the problem of optimal dynamic pricing for a monopolist selling a product to consumers in a social network. In the proposed model, the only means of spread of information about the product is via Word of Mouth communication; consumers' knowledge of the product is only through friends...

In-store shopping is a recurring behavior often happening in a stable context, making it very likely for the formation of habits. Relying on heuristics and habits can help consumers free up their mental resources for more important deliberative tasks. This is broadly consistent with the finding...