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The aesthetic evolution of product categories
Krabbe, Anders Dahl
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Grodal, Stine
- In:
Administrative science quarterly : ASQ
68
(
2023
)
3
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pp. 734-780
Persistent link: https://www.econbiz.de/10014368539
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Familiarity, creativity, and the adoption of category labels in technology industries
Zunino, Diego
;
Suárez, Fernando F.
;
Grodal, Stine
- In:
Organization science : a journal of the Institute for …
30
(
2019
)
1
,
pp. 169-190
Persistent link: https://www.econbiz.de/10012006306
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The double-edged sword of oppositional category positioning : a study of the U.S. e-cigarette category : 2007-2017
Hsu, Greta
;
Grodal, Stine
- In:
Administrative science quarterly : ASQ
66
(
2021
)
1
,
pp. 86-132
Persistent link: https://www.econbiz.de/10012485536
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