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Digital platforms sometimes offer incentives to a subset of sellers to nudge behavior, possibly affecting the behavior of all sellers in the equilibrium. In this paper, we study a policy change on a large e-commerce platform that offers financial incentives only to platform-certified sellers...
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In this article, the authors offer a methodology to decompose the effects of price promotions into brand switching, stockpiling, and change in consumption by explicitly allowing for consumer heterogeneity in brand preferences and consumption needs. They develop a dynamic structural model of a...
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We develop a salesforce-driven consumer choice model to study how performance-based commissions incentivize a salesperson's service effort toward heterogeneous, substitutable products carried by the firm. We use a structural approach to back out the effort that is unobserved from data, and...
Persistent link: https://www.econbiz.de/10012993306
We study the strategic impacts of behavioral price discrimination (BPD) on manufacturers and retailers in a distribution channel when there are switching costs in consumer demand. Unlike previous empirical studies of behavioral price discrimination, which rely only on differences in price...
Persistent link: https://www.econbiz.de/10012962882