Similar Search Results

The brand switching fraction of promotion effects : unit sales versus elasticity decompositions

Heerde, Harald J. van; Gupta, Sachin; Wittink, Dick R. - 2002

Persistent link: https://www.econbiz.de/10001716127

Do household scanner data provide representative inferences from brand choices : a comparison with store data

Gupta, Sachin; Chintagunta, Pradeep K.; Kaul, Anil; … - 2007

Persistent link: https://www.econbiz.de/10003538907

Driving Mobile App User Engagement through Gamification

Paschmann, Jens Wilhelm; Völckner, Franziska; Bruno, Hernan - 2022

Many mobile app providers offer their apps for free and base their business models on user engagement. However, declining app usage over time threatens user engagement and the ability of apps to create business value. To keep users engaged, app providers use gamification, i.e., they link their...

Persistent link: https://www.econbiz.de/10014237774

Promotion dynamics

Neslin, Scott A.; Heerde, Harald J. van - 2009

Persistent link: https://www.econbiz.de/10003928447

Optimizing retail assortments

Rooderkerk, Robert P.; Heerde, Harald J. van; Bijmolt, … - In: Marketing science 32 (2013) 5, pp. 699-715

Persistent link: https://www.econbiz.de/10010199457

Incorporating context effects into a choice model

Rooderkerk, Robert P.; Heerde, Harald J. van; Bijmolt, … - In: Journal of marketing research : JMR 48 (2011) 4, pp. 767-780

Persistent link: https://www.econbiz.de/10009272370

Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising

Dinner, Isaac M.; Heerde, Harald J. van; Neslin, Scott A. - In: Journal of marketing research : JMR 51 (2014) 5, pp. 527-545

Persistent link: https://www.econbiz.de/10010489719

Price war : what is it good for? ; store visit and basket size response to the price war in Dutch grocery retailing

Heerde, Harald J. van; Gijsbrechst, Els; Pauwels, Koen - In: MSI reports : working paper series (2007) 1, pp. 87-112

Persistent link: https://www.econbiz.de/10003605802

The challenge of retaining customers acquired with free trials

Datta, Hannes; Foubert, Bram; Heerde, Harald J. van - In: Journal of marketing research : JMR 52 (2015) 2, pp. 217-234

Persistent link: https://www.econbiz.de/10010526560

Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors

Heerde, Harald J. van; Gijsbrechts, Els; Pauwels, Koen - In: Journal of marketing research : JMR 52 (2015) 5, pp. 674-693

Persistent link: https://www.econbiz.de/10011349862