Purpose – Attracted by tremendous market opportunities of mobile business, many web services providers have started to expand their web services from traditional PC-based environment into the mobile-based environment. However, success in the web services cannot guarantee the success in the...

This paper focuses on a competing supply chain with two manufacturers to utilize both a manufacturer-led Stackelberg game and horizontal Nash game for studying the green technology choice decisions under consumer green preference. The results indicate that: (1) Given that the two manufacturers...

Public engagement in e⁄orts to persuade market participants to behave in a socially responsible manner is pervasive but little is known about its e⁄ects on behavior. We experimentally investigate the role of third-parties e⁄orts to persuade buyers to choose a socially responsible product...