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How can country-of-origin image be leveraged to create global sporting goods brands?
Gerke, Anna; Chanavat, Nicolas; Benson-Rea, Maureen - In: Sport management review 17 (2014) 2, pp. 174-189
Persistent link: https://www.econbiz.de/10010382560
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Branding as a dynamic capability : strategic advantage from integrating meanings with identification
Brodie, Roderick J.; Benson-Rea, Maureen; Medlin, … - In: Marketing theory 17 (2017) 2, pp. 183-199
Persistent link: https://www.econbiz.de/10011771406
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Country of origin branding : an integrative perspective
Brodie, Roderick J.; Benson-Rea, Maureen - In: The journal of product & brand management 25 (2016) 4, pp. 322-336
Persistent link: https://www.econbiz.de/10011607017