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Measuring service quality based on consumers' evaluation of services in competitive markets

Park, Sang-June; Yi, Youjae - In: Total quality management & business excellence 35 (2024) 15/16, pp. 1900-1913

Persistent link: https://www.econbiz.de/10015178460

Assessing moderator effects, main effects, and simple effects without collinearity problems in moderated regression models

Park, Sang-June; Yi, Youjae - In: Journal of business research : JBR 145 (2022), pp. 905-919

Persistent link: https://www.econbiz.de/10013197962

Decomposing main effects in moderated regression models

Park, Sang-June; Yi, Youjae - In: Journal of business research : JBR 157 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014229114

Assessing Moderator Effects, Main Effects, and Simple Effects Without Collinearity Problems in Moderated Regression Models

Park, Sang-June; Yi, Youjae - 2022

It is common to assess moderation effect with moderated regression analysis. If the interaction effect is detected by moderated regression analysis, one may subsequently assess the simple effect of the focal predictor with simple slopes analysis. However, the two traditional analyses may suffer...

Persistent link: https://www.econbiz.de/10014086281

Customer value creation behavior

Yi, Youjae - 2014

Persistent link: https://www.econbiz.de/10010350122

Customer value creation behavior

Yi, Youjae - 2014

1. Introduction -- pt. 2. Customer value creation behavior in the context of theory -- 3. Conceptualization and measurement of customer value creation -- 4. Antecedents of customer value creation behavior -- 5. Consequences of customer value creation behavior -- 6. Dysfunctional customer...

Persistent link: https://www.econbiz.de/10014498107