Customer value creation behavior
Youjae Yi
| Year of publication: |
2014
|
|---|---|
| Authors: | Yi, Youjae |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Kundenwert | Customer value | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Dienstleistungsmarketing | Services marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 164 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-138-02102-0 ; 978-1-315-77184-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010350122