Heterogeneity of customers of personal image services : a segmentation based on value co-creation
Year of publication: |
2013
|
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Authors: | Cossío-Silva, Francisco-José ; Revilla Camacho, Maria Angeles ; Vega Vázquez, Manuela |
Published in: |
International entrepreneurship and management journal. - New York, NY [u.a.] : Springer, ISSN 1554-7191, ZDB-ID 2239363-8. - Vol. 9.2013, 4, p. 619-630
|
Subject: | Value co-creation | Heterogeneity | Latent class segmentation | Service firms | Entrepreneurs | Kundenintegration | Customer integration | Marktsegmentierung | Market segmentation | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Dienstleistungsmarketing | Services marketing |
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