An integrated model of corporate brand experience and customer value co-creation behaviour
Amjad Shamim and Zulkipli Ghazali (Department of Management and Humanities, Universiti Teknolgi PETRONAS, Bandar Seri Iskandar, Perak, Malaysia), and Pia A. Albinnsson (Department of Marketing, Appalachian State University, Boone, North Carolina, USA)
| Year of publication: |
2016
|
|---|---|
| Authors: | Shamim, Amjad ; Ghazali, Zulkipli ; Albinsson, Pia A. |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 44.2016, 2, p. 139-158
|
| Subject: | Service logic | Service-dominant logic | Retailing | Value co-creation | Customer behaviour | Brand experience | Customer attitude | Kundenwert | Customer value | Service-Dominant Logic | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenartikel | Brand | Marketingtheorie | Marketing theory | Einzelhandel | Retail trade | Dienstleistungsmarketing | Services marketing | Markenarchitektur | Brand architecture | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-06-2015-0079 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011552612