The ubiquitous diffusion of wearable Internet of Things (IOT) devices is leading to growing concerns regarding the privacy, security, and potential misuse of the large volume of generated data. In this manuscript, we examine how wearable IOT devices and related businesses can violate or bypass...

Purpose – The purpose of this paper is to examine the differential effects of location‐based mobile advertisements on men and women in work leisure situations. Design/methodology/approach – The study conducted was in a scenario based experimental design in the 2×2×2 ANOVA format....

Purpose – The purpose of this paper is to illustrate how managers can strategize different aspects of mobile coupon promotions to enhance their redemption rates. Design/methodology/approach – A secondary data set of campaign designs and responses were provided by a Midwestern mobile...

Counterfeiting is one of the most serious problems facing luxury fashion brands. This study demonstrates that the impact of price differentials on counterfeit purchases varies according to the perceived corporate citizenship image (PCC) of the original brand. When consumers perceive the...

With the explosion of the mobile web, companies and brands are relying more and more on inbound marketing, focusing on generating dialogues and providing customers with more relevant and customized ad content. Interruptions, which were often used as attention-grabbing tactics, seem to be...