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1985 AMA educators' proceedings
Lusch, Robert F. (contributor) - American Marketing Association - 1985
Persistent link: https://www.econbiz.de/10001548945
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Repair, consumption, and sustainability : fixing fragile objects and maintaining consumer practices
Godfrey, D. Matthew; Price, Linda L.; Lusch, Robert F. - In: Journal of consumer research : JCR ; an … 49 (2022) 2, pp. 229-251
Persistent link: https://www.econbiz.de/10013349039
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Everybody loves Joe
Balfanz, Henry B.; Brunswick, Gary J. - In: Journal of business case studies 9 (2013) 4, pp. 301-309
Persistent link: https://www.econbiz.de/10009786499
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Cross-border shopping : a research proposal for a comparison of service encounters of Canadian cross-border shoppers versus Canadian domestic in-shoppers
Zinser, Brian A.; Brunswick, Gary J. - In: International business and economics research journal 13 (2014) 5, pp. 1077-1090
Persistent link: https://www.econbiz.de/10011281008
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Consumers’ Evaluative Reference Scales and Social Judgment Theory
Vargo, Stephen L.; Lusch, Robert F. - In: Review of marketing research : Vol. 1, (pp. 245-284). 2005
Persistent link: https://www.econbiz.de/10015385829