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Innovation through experience staging : motives and outcomes
Candi, Marina; Beltagui, Ahmad; Riedel, Johann C. K. H. - In: The journal of product innovation management : an … 30 (2013) 2, pp. 279-297
Persistent link: https://www.econbiz.de/10009723179
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Consumer responses to functional, aesthetic and symbolic product design in online reviews
Candi, Marina; Jae, Haeran; Makarem, Suzanne; Mohan, Mayoor - In: Journal of business research : JBR 81 (2017), pp. 31-39
Persistent link: https://www.econbiz.de/10011771571
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Design in the experience economy : using emotional design for service innovation
Beltagui, Ahmad; Candi, Marina; Riedel, Johann C. K. H. - In: Interdisciplinary approaches to product design, …, (pp. 111-135). 2012
Persistent link: https://www.econbiz.de/10009628429
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Design in the Experience Economy: Using Emotional Design for Service Innovation
Beltagui, Ahmad; Candi, Marina; Riedel, Johann C.K.H. - In: Interdisciplinary approaches to product design, …, (pp. 111-135). 2012
This chapter explores the relationship between emotional design and customer experience. It begins with an introduction to the concept of emotional design, comprising behavioral, visceral, and reflective elements. Next, the nature of service experiences is examined, leading to a framework that...
Persistent link: https://www.econbiz.de/10015378048