The globalisation of tourism as a major activity has produced increasing demands for new tourist experiences, including the growing importance of shopping. As part of this trend, tourists have a strong interest in enjoying shopping, particularly for luxury items in major retail complexes or...

In this paper we examine shoppers' reactions to the development of early supermarket retailing in post-war Britain. Positioning our discussion in relation to multi-disciplinary contributions on the role of consumers in innovation, we argue that more attention needs to be given to the shopper's...