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Post-promotion redemption, exposure, and spillover effects of electronic coupons : an empirical analysis

Zhang, Xingyue Luna; Yao, Yuliang; Zhang, Jiantong; … - In: Production and operations management : the flagship … 32 (2023) 2, pp. 603-617

Persistent link: https://www.econbiz.de/10014266083

The version effect of apps and operating systems in mobile commerce

Zhang, Xingyue Luna; Cui, Ruomeng; Yao, Oliver - In: Production and operations management : the flagship … 32 (2023) 2, pp. 637-654

Persistent link: https://www.econbiz.de/10014266109

Can offline stores drive online sales?

Wang, Kitty; Goldfarb, Avi - In: Journal of marketing research : JMR 54 (2017) 5, pp. 706-719

Persistent link: https://www.econbiz.de/10011762821

Can Offline Stores Drive Online Sales?

Wang, Kitty; Goldfarb, Avi - 2017

We use evidence from store openings by a bricks-and-clicks retailer to examine the drivers of substitution and complementarity between online and offline retail channels. Our evidence supports the coexistence of substitution across channels and complementarity in demand. In places where the...

Persistent link: https://www.econbiz.de/10014034404

Between online and offline markets : a structural estimation of consumer demand

Zhang, Xingyue Luna; Demirkan, Haluk - In: Information & management : the internat. journal of … 58 (2021) 4, pp. 1-13

Persistent link: https://www.econbiz.de/10012533614

Platform data strategy

Bhargava, Hemant K.; Rubel, Olivier; Altman, Elizabeth J.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 323-334

Persistent link: https://www.econbiz.de/10012417687