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International journal of retail and distribution management
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Selected Papers from the 10th International Conference on E-Business and Applications 2024
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Omnichannel retailing : exploring future research avenues in retail marketing and distribution management
Sharma, Neha
;
Dutta, Nirankush
- In:
International journal of retail and distribution management
51
(
2023
)
7
,
pp. 894-919
Persistent link: https://www.econbiz.de/10014315177
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Exploring th effect of store characteristics and interpersonal trust on purchase intention in the context of online social media marketing
Dutta, Nirankush
;
Bhatt, Anil
- In:
Journal of internet commerce
15
(
2016
)
3
,
pp. 239-273
Persistent link: https://www.econbiz.de/10011636489
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State of research on gamification for online consumers in SCOPUS indexed marketing journals
Dutta, Nirankush
;
Negi, Srishti
- In:
Selected Papers from the 10th International Conference …
,
(pp. 3-12)
.
2024
Persistent link: https://www.econbiz.de/10015063589
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