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Muslim consumers' brand-switching behavior in Lahore and Kuala Lumpur : a qualitative comparative case study
Saeed, Munazza; Waheed, Zarina; Karamat Baig, Aysha; … - In: Journal of Islamic marketing 14 (2023) 6, pp. 1577-1602
Persistent link: https://www.econbiz.de/10014314709
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Brand switching behaviour of Muslim consumers : development of a Cnceptual
Saeed, Munazza; Azmi, Ilhaamie Binti Abdul Ghani - 2016
Persistent link: https://www.econbiz.de/10011588242
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A cross-cultural comparison of Muslim religious commitment on US brand switching behaviour
Saeed, Munazza; Azmi, Ilhaamie Binti Abdul Ghani - In: International journal of islamic marketing and branding 3 (2018) 2, pp. 144-161
Persistent link: https://www.econbiz.de/10011979907