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The effect of online search on international trade
Ma, Shuzhong; Fang, Chao - In: Applied economics 53 (2021) 46, pp. 5369-5384
Persistent link: https://www.econbiz.de/10012626881
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"Gusto" or "taste"? : anglicisms change perceived product risk and product appeal in italian print advertising
Hu, Zhimin; James, Mark X.; Testa, Giorgio; Navarrete, … - In: Review of marketing science 22 (2024) 1, pp. 219-252
Persistent link: https://www.econbiz.de/10015114732
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Do products branded with handwritten scripts suffer more amid product-harm crises?
Bai, Rubing; Ma, Baolong; Hu, Zhichen; Wang, Hong - In: The journal of product & brand management 32 (2023) 3, pp. 379-392
Persistent link: https://www.econbiz.de/10014229049