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Background: Customer segmentation has become one of the most innovative ways which help businesses adopt appropriate marketing campaigns and reach targeted customers. The RFM model and machine learning combination have been widely applied in various areas. Motivations: With the rapid increase of...
Persistent link: https://www.econbiz.de/10014420503
Scholars have increasingly turned to fuzzy set Qualitative Comparative Analysis (fsQCA) to conduct small and medium-N studies, arguing that it combines the most desired elements of variable-oriented and case oriented research. This article demonstrates, however, that fsQCA is an extraordinarily...
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This study examines key default determinants of fintech loans, using loan-level data from the LendingClub consumer platform during 2007–2018. We identify a robust set of contractual loan characteristics, borrower characteristics, and macroeconomic variables that are important in determining...
Persistent link: https://www.econbiz.de/10012372761
firms with higher Environmental, Social and Governance (ESG) profiles. Specifically, we show that consumers increase their … consumption by 4.9 percentage points as the ESG rating increases by one level. The consumption response is more pronounced among … consumers' attention plays a significant role in the relationship between firms' ESG profiles and consumer behavior. We further …
Persistent link: https://www.econbiz.de/10014348889
This study investigates the thematic content of Facebook disclosures from small local banks (SLBs) in Poland, their impact on Facebook users' attention, and the economic repercussions for SLBs' growth and performance. Based on the specificity of SLBs and existing empirical evidence, it...
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