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Brand switching behaviour of Muslim consumers : development of a Cnceptual
Saeed, Munazza; Azmi, Ilhaamie Binti Abdul Ghani - 2016
Persistent link: https://www.econbiz.de/10011588242
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A cross-cultural comparison of Muslim religious commitment on US brand switching behaviour
Saeed, Munazza; Azmi, Ilhaamie Binti Abdul Ghani - In: International journal of islamic marketing and branding 3 (2018) 2, pp. 144-161
Persistent link: https://www.econbiz.de/10011979907
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The effects of religiosity on new product adoption
Karamat Baig, Aysha; Karamat Baig, Uzma - 2013
Persistent link: https://www.econbiz.de/10011293164
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Fashion effects on customer satisfaction : an analysis of Pakistani sheo industry
Saeed, Munazza; Baig, Aysha Karamat - In: International journal of social entrepreneurship and … 2 (2013) 1, pp. 52-66
Persistent link: https://www.econbiz.de/10009743842
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Is hijab a fashion statement? : a study of Malaysian Muslim women
Grine, Fadila; Saeed, Munazza - In: Journal of Islamic marketing : JIMA 8 (2017) 3, pp. 430-443
Persistent link: https://www.econbiz.de/10011812876