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~subject:"Consumer behaviour"
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Consumer behaviour
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Journal of business research : JBR
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola
;
Kunz, Reinhard E.
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
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Effects of lead-usership on the acceptance of media innovations : a mobile augmented reality case
Mütterlein, Joschka
;
Kunz, Reinhard E.
;
Baier, Daniel
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 113-124
Persistent link: https://www.econbiz.de/10012134286
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